How is it that the Democrats still do not understand how to reach everyday Americans? In 2016, it became clear that Hillary Clinton was going to inherit the full force of the Obama celebrity coalition. She had star-studded events that brought in the biggest performers in our country – Jay Z, Beyoncé, Lady Gaga, Katy Perry, etc. Her rallies became concerts, celebrities walked college campuses getting people registered to vote, and the night before election day 2016 she rocked the vote, literally, bringing out Bon Jovi and Bruce Springsteen to Independence Square in Philadelphia.
Twenty-four hours after that event, Donald Trump was the president-elect when Pennsylvania was called for him. But how could that have been? All of Hollywood supported her! Miley Cyrus even made a video pointing out the fact that everyone she knew supported Hillary! Well, Miley, it turns out that you live in a bubble. All these famous people that the Democrats seem to be infatuated with do all think the same, but that is not how the average American feels.
To most Americans (65%), celebrity endorsements have no bearing on who they will support. In fact, it is more likely that a celebrity endorsement will turn a voter off from supporting a cause (24%) than it will bring more voters to support the cause (11%) that the celebrity is endorsing. This was shown when Taylor Swift endorsed Phil Bredesen, the former Democratic Governor of Tennessee, for the U.S. Senate in 2016 against Republican Marsha Blackburn. Prior to the endorsement, the race was seen as tied with Phil Bredesen even leading up 6% at times. After the endorsement from Taylor Swift, Marsha Blackburn opened up a 6% lead in the polls and ended up winning by 10.8%.
After realizing that the celebrities could not deliver in 2016 and with the evidence that they even hurt in 2018, why are the Democrats going back to these out-of-touch celebrities in 2020? The fact the Democrats got no boost in polling following their convention shows that their approach is still failing. Frankly, the most memorable moment from the convention online was a Twitter user confusing actress Eva Longoria for San Francisco Giants’ third baseman Evan Longoria.
As the GOP starts off its convention, we already know that celebrities will not be a focal point. Instead, we will see elected officials have to face people directly and speak about their goals and policies, which was something I was waiting for from the DNC. All we got from them were celebrities saying they do not like Trump – to which I say, I do not care. Republicans, this is your chance. Do better, please.